Scaling D2C and retail brands past the next revenue ceiling — built around CAC, AOV, LTV, and the retention loops that decide whether the business compounds.
D2C marketing fails when CAC climbs faster than LTV. The system has to be engineered around the math — not around creative aesthetics or vanity reach.
Most D2C brands at the ₹10-50 Cr stage are paying close to what they earn. Without fixing post-purchase, scale only widens the gap.
The second order pays for the first. Most brands have zero structured retention — and burn paid budget on the same shoppers twice.
Omnichannel brands lose attribution between online discovery and offline purchase. Decisions get made on partial data.
D2C creative cycles in 2-4 weeks. Without a creative engine that ships 30+ assets per cycle, performance flatlines.
30+ creatives per cycle across Meta and Google. AI drafts, operators curate, winners scale weekly. Audience strategy tied to AOV cohorts.
WhatsApp + email sequences that drive the second order — reviews, referrals, restock reminders, related-product flows.
Server-side conversion tracking, cart-abandon flows, browse-abandon flows, and look-alike audiences fed by enriched first-party data.
For omnichannel brands: in-store walk-in attribution, geo-targeted social, and WhatsApp-driven booking flows that drive footfall.
The dashboard tracks acquisition CAC, retention CAC, and contribution margin per cohort — so optimisation targets profit, not impressions.
Meta + Google + creative engine at scale.
WhatsApp + email retention loops.
Content + influencer + community engine.
Storefront optimisation and conversion tuning.
Representative results. Client names anonymised for confidentiality.
Return on ad spend, plus 3× in-store walk-ins and 8× qualified enquiries — Thread & Hue.
In-store walk-ins driven by social, with 2,000+ organic followers added — Lumière Jewels.
CAC:AOV ratio brought into healthy territory across multi-channel D2C engagements.
Book a 30-minute call. We'll audit your CAC, AOV, LTV, and retention loops — then map the highest-leverage fix.